The best SEO checklist will blend content planning and execution with technical aspects like code and schema. You can’t have solid SEO without combining traditional content marketing with a solid process and a very strong codebase.
You’ll see my below list combines multiple elements before and after the go-live to make sure website owners have thoroughly reviewed the new website and validated that the existing SEO will survive the transition.
Initial Website Set Up: Content Planning Content Creation Technical SEO Review Website Go-Live
How Website Design and Development Goes Terribly Wrong
You can only protect your SEO if the people responsible for the SEO are active participants in the redesign process.
Not every website needs SEO but if your lead funnel depends on it, you have to select a design firm that understands what SEO is and how their tasks plays a critical role in protecting it.
If you decided to use page builders or even H1 headers in your CMS editor, make sure you are adhering to best practices and you are using headers to set up an outline for your human visitors and search engines.
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